Gwen Stefani: Harajuka Lovers Fragrance Collection

Gwen Stefani will introduce her new five Harajuku Lovers fragrance collection in September 2008 for Coty. Stefani created dolls based on herself and her four real-life backup singers, Love, Angel, Music and Baby and turned them into scent bottles.

The Harajuku Lovers bottles consist of two pieces: a glass base that holds the juice and hides the spray top, and a personalized doll that lifts off the base. Each doll is meticulously crafted, with a different mold and hand-applied detailing, down to the bows on Lil' Angel's dreadlocks. The outer box gives each doll's backstory.

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The scents are all inspired by Stefani's views of her backup singers:

Love is described as "sweet, caring, free-spirited and always off in her own little world." A sensuous floral, has top notes of sparkling bergamot, pink pomelo, peach and bamboo leaf mist; a heart of watery peony, living hydroponic lace rose, jasmine sambac, nectarine blossom, creamy paperwhites and Egyptian jasmine, and a drydown of petally ylang, creamy vanilla orchid, sensual musk and blond wood.

Lil' Angel is "constantly looking out for others," but is no saint. A fruity floral, has top notes of raspberry, cranberry, blackberry and pineapple; a heart of pear blossom, candied violet and sugared rose, and a drydown of lollipop accord, hinoki wood and crystal amber.

Music is "always looking to make someone laugh" and is "charismatic." A delicate floral, has top notes of clementine and sparkling pear; a heart of jasmine sambac, sweet pea and honeysuckle, and a drydown of vanilla, skin musk and sleek woods.

Baby is "enticing in her frilly innocence." A powdery musk, has top notes of freesia, bergamot and white rose; a heart of orange flower, tiare flower and jasmine petals, and a drydown of white musk, soft woods, heliotrope, vanilla and violet.

And, naturally, G is the leader of the pack. A modern gourmand, has top notes of crisp mandarin, fresh coconut and apple skin; a heart of jasmine sambac, soft freesia and magnolia vapor, and a drydown of coconut cream, white sandalwood and cottonwoods.

The scents will each be available in two sizes: $45 for 30 ml. and $25 for 10 ml. A coffret, which includes solid perfume versions of all five, will be on counter later this fall as a permanent addition to the collection, and will retail for $60.

Coty has valuepriced the perfumes to encourage multiple purchases. The five figurines will be so compelling that consumers will be charmed into buying more than one.

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