New Fashion Lines: Elizabeth & Serena

QVC is focused on supplying viewers with fresh talent and bold-faced names. The VIEW TV host, Elizabeth Hasselbeck for Dialougue is creating chic classics that can update your look, with each item ranging in price from about $40 to $80.

While QVC's competitor, HSN welcomes tennis star Serena Williams, who joins the ranks of Iman and Paula Abdul by launching a new line of jewelry, accessories and clothing in cooperation with HSN. The line will be called Signature Statement and will launch on April 30, 2009. The collection will retail from $29.95 to $100 and includes a fashion-forward range of jewelry, handbags and knits. Williams described the accessories as "feminine, classic, statement pieces."

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