Shiny Ponies - Up Your Shoe Game


In the short vid, entitled "Shiny Ponies" and also J.Crew creative director Jenna Lyons' name for beautiful shoes, as opposed to clunkers, which she terms "Ugly Dollies," the creative director talks about the transformative power of your heel game, "Shoes are like fairies, like that sort of little magical piece that finishes everything ... I can throw on a silver, five-inch heel pump, and all of a sudden, I feel a little bit prettier." 

With clips of the Italian factory where J.Crew manufactures its shoes to a glimpse into Lyons' creative process, the mini-flick helps promote the company's high-craftsmanship message, "Designed in New York. Made In Italy."


No comments