Calvin Klein "X Mark Your Spot!"

Calvin Klein Underwear and GQ have partnered up for an exclusive augmented reality advertising campaign across 12 countries. The AR print ads are one element of the innovative Calvin Klein Underwear campaign the most global and digital campaign to date for the brand in support of its latest mens introduction, Calvin Klein X Underwear. The diverse group of campaign models includes American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer star Hidetoshi Nakata.

I loved the ad, "X Mark Your Spot." 
Hot men and potty mouths, ... works for me! LOL!
... And my eyes were on that Japanese soccer star! HOT!

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