IMAN TALKS - IMAN Cosmetics and Beauty Tips

About IMAN Cosmetics, Skincare and Fragrances
IMAN is Founder and CEO of IMAN Cosmetics, Skincare and Fragrances, a beauty company that created the first cosmetics and skincare collection designed for all women with skin color.

Launched in 1994, the IMAN brand philosophy holds that women with skin of color represent many races, cultures and ethnicities. Designed for Black, Asian, Latina and multi-cultural women with skin tones in a myriad of shades. The brand offers skincare and cosmetics, including 16 foundation shades.  The brand is sod throughout the world including the US, Canada, Uk, France, Brazil, Africa and The Caribbean.

In 2004, IMAN Cosmetics, Skincare and Fragrances announced its strategic alliance with Proctor and Gamble. Under the licensing and distribution agreement. The following new products are available at select mass retailers  including Target, Wal-Mart, Walgreens and Duane Reade. IMAN Cosmetics is sold online at drugstore.com and ulta.com.





IMAN Luxury Radiance Liquid Makeup Enriched with Minerals $15
In March 2010, IMAN Cosmetics introduces IMAN Luxury Radiance Liquid Makeup Enriched with Minerals $15, available in 8 shades.  It enhances natural pigmentation to uncover skin's youthful beauty, it evens the skin tone and adds luminosity.  Providing a flawless finish, but also adds a layer of protection to fight drying and premature aging.  It offers a semi-matte finish, perfect for spring and summer seasons.  This product also comes with its own brush in the packaging.  A good brush provides more control.

IMAN Second to None Semi-Loose Powder Enriched with Minerals $15
This unique powder combines rich minerals with an oil absorbing complex of corn silk and silk powders for a fresh and shine free finish.

IMAN Second to Cover Cream Enriched with Minerals $13
A full coverage concealing cream flawlessly camouflages discoloration and under eye circles.  The result is a smooth , natural even tone and texture.

IMAN Cosmetics are formulated on the richness of earth tones: Sand, Clay and Earth for the Light, Medium and Dark Skin tones respectively.  Skin of Color has a yellow-golden undertone.  Undertones vary and not skin tones.
Byron Barnes' Tips 
(Cosmetics Expert & Creative Director of IMAN Cosmetics)
Use FINGERS when applying foundation for a DEEP FINISH
Use BRUSH when applying foundation for a LIGHT FINISH

A fellow blogger in her 50s asked, "What is IMAN's Beauty Advice for women their age?"   
IMAN's Tips as Women Age:
1. Skin care comes first.  
2. Change your look as you grow older.
3. Use SPF under foundation, despite how dark you are. It was interesting to learn that IMAN Cosmetics does not have any SPF foundations because SPF changes the formulation of the foundations.
4. Stay away from red lipstick, especially white women with aging lines.
5. Less is better, do not try to cover up too much. Instead just use a cover cream to let the skin shine through. With the cover cream, you don't need pressed powder and if you opt to use powder it's best to use a loose powder.
6. Always use a good makeup brush for coverage. A good brush provides more control.

Another blogger asked, "What's makeup essentials are in your bag now?"
IMAN's Essentials:
1. Press Powder
2. Bronzer
3. Lip Gloss (she does not like lipsticks)

IMAN's Tips for Darker Skin Tones:
1. Glitter in the day is a NO-NO.

IMAN's Other Tips
1. Isolate one feature : if you do dark eyes, then do nude lips and if you do light eyes, then do bright lips.
2. Blend properly, make certain to get the right makeup for your skin tone and skin type.

IMAN stressed that "The beauty of makeup is to enhance you, not a different you."







Twitter: IMAN Cosmetics

Part 1: IMAN ... The 2nd Time Around, To Get There
Part 2: IMAN ... In NYC

1 comment

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