EleVen by Venus Williams for Steve & Barry’s

Tennis star Venus Williams has signed a deal to design and market a line of high-performance, lifestyle and active clothing and footwear exclusively for retailer Steve & Barry’s, it was announced yesterday. Williams plans to wear items from the collection, called EleVen, while playing at the U.S. Open, which begins on Aug. 27. The line itself will not hit shelves until November with a dedicated EleVen section within Steve & Barry’s locations. As with all items at the retailer, clothing and shoes in the EleVen collection will be priced at $19.98 and less.
Venus, 27, studied fashion design at the Art Institute of Florida and previously designed clothing she has worn on-court, including a line for Wilson’s Leather. She also has worn a line designed for her by Reebok. The deal with Port Washington, N.Y.-based Steve & Barry’s was signed before she won the Wimbledon grand slam tennis tournament in July.

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